Top Tips to Improve Conversions in Google Ads (AdWords) — whether you’re driving leads, sales, or sign-ups:
✅ 1. Use Highly Targeted Keywords
- Focus on long-tail, intent-driven keywords (e.g., “buy home elevator in Pune”).
- Avoid broad terms that waste clicks and budget.
✅ 2. Match Ads to Search Intent
- Align ad copy with what users are actually searching for.
- If they’re looking to compare, offer a comparison. If they’re ready to buy, use urgency (e.g., “Get a Quote in 10 Mins”).
✅ 3. Create Strong, Clear CTAs (Call-to-Actions)
- Use action words: “Book Now,” “Get Free Quote,” “Schedule Call,” etc.
- Keep it relevant to the landing page action.
✅ 4. Optimize Landing Pages for Conversions
- Ensure fast loading speed, mobile responsiveness, and clear value proposition.
- One focus per page (no distractions), and clear CTA buttons above the fold.
✅ 5. Use Ad Extensions
- Include site links, callouts, call buttons, structured snippets to make your ad bigger and more informative.
- Increases CTR and relevance → lowers CPC and boosts conversions.
✅ 6. A/B Test Ads Regularly
- Run at least 2–3 variations of each ad with different headlines, descriptions, and CTAs.
- Let data guide which version converts better.
✅ 7. Enable Conversion Tracking
- Set up goals in Google Ads or link with Google Analytics.
- Track form submissions, calls, purchases — whatever defines a conversion for you.
✅ 8. Use Audience Targeting and Remarketing
- Combine keyword targeting with audience segments (like in-market users or past visitors).
- Remarketing brings back users who showed interest but didn’t convert.
✅ 9. Schedule Ads When Your Audience Converts
- Use ad scheduling to run ads during hours/days with the highest conversion history.
- Avoid wasting budget during low-performance times.
✅ 10. Improve Offer & Trust Signals
- Highlight discounts, guarantees, testimonials, certifications.
- Add elements like: “100+ Happy Clients,” “5-Year Warranty,” “Trusted Since 2005”.