August 31, 2025
SEO

TOP 25 Cost Per Click REDUCTION TIPS IN SEM

๐Ÿ”น 1. Improve Quality Score

  • Higher Quality Score = Lower CPC.
  • Focus on CTR, ad relevance, and landing page experience.

๐Ÿ”น 2. Use Long-Tail Keywords

  • Long-tail keywords have lower competition and cost, but higher conversion intent.

๐Ÿ”น 3. Segment Ad Groups Tightly

  • Create theme-based ad groups with very specific keywords for better ad relevance.

๐Ÿ”น 4. Optimize Ad Copy for CTR

  • Higher CTR improves Quality Score and lowers CPC.
  • Use power words, benefits, and strong CTAs.

๐Ÿ”น 5. Add Negative Keywords

  • Regularly update negative keyword lists to avoid wasting budget on irrelevant traffic.

๐Ÿ”น 6. Use Phrase and Exact Match Keywords

  • Avoid overusing broad match unless needed.
  • Use phrase match or exact match for better control and lower CPC.

๐Ÿ”น 7. Optimize Landing Page Relevance

  • Ensure the page reflects the ad keyword and intent.
  • Fast loading, mobile-friendly, and clear CTA = better Quality Score.

๐Ÿ”น 8. Run A/B Tests on Ads

  • Test different headlines, descriptions, and CTAs to improve CTR and lower CPC.

๐Ÿ”น 9. Use Ad Extensions

  • Sitelinks, callouts, structured snippets, and call extensions increase ad size and CTR.

๐Ÿ”น 10. Optimize Device Bids

  • Adjust bids for devices (desktop/mobile/tablet) based on conversion data.

๐Ÿ”น 11. Optimize Geo-targeting

  • Show ads only in high-performing locations.
  • Reduce spend in underperforming regions.

๐Ÿ”น 12. Use Bid Adjustments Wisely

  • Adjust bids for time, day, audience segments, and locations based on performance.

๐Ÿ”น 13. Improve Ad Relevance

  • Match the ad text closely with the keyword.
  • Use dynamic keyword insertion if appropriate.

๐Ÿ”น 14. Leverage Audience Targeting

  • Use in-market, affinity, and custom audiences to refine targeting and reduce waste.

๐Ÿ”น 15. Run Remarketing Campaigns

  • Remarketing clicks are generally cheaper and convert better.

๐Ÿ”น 16. Schedule Ads Smartly

  • Run ads during peak hours only.
  • Analyze conversion trends to turn off ads during low-value periods.

๐Ÿ”น 17. Lower Bids Strategically

  • Lower your max CPC bids gradually to find the sweet spot for lower CPC without losing impressions.

๐Ÿ”น 18. Use SKAGs (Single Keyword Ad Groups)

  • Control message match and improve CTR with 1 keyword per ad group.

๐Ÿ”น 19. Optimize for Mobile Experience

  • Ensure mobile landing pages are fast, clean, and actionable.

๐Ÿ”น 20. Remove Underperforming Keywords

  • Pause or remove keywords with low CTR and high CPC.

๐Ÿ”น 21. Focus on High-Converting Keywords

  • Spend more on keywords that convert well, even if CPC is slightly higher.

๐Ÿ”น 22. Avoid Keyword Cannibalization

  • Donโ€™t bid the same keyword across multiple campaigns or ad groups.

๐Ÿ”น 23. Monitor Search Term Report

  • Discover new negative and positive keywords regularly.

๐Ÿ”น 24. Use Smart Bidding (with caution)

  • Target CPA or Target ROAS can reduce CPC if you have enough conversion data.

๐Ÿ”น 25. Keep Landing Page UX High

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