TOP 25 Cost Per Click REDUCTION TIPS IN SEM
๐น 1. Improve Quality Score
- Higher Quality Score = Lower CPC.
- Focus on CTR, ad relevance, and landing page experience.
๐น 2. Use Long-Tail Keywords
- Long-tail keywords have lower competition and cost, but higher conversion intent.
๐น 3. Segment Ad Groups Tightly
- Create theme-based ad groups with very specific keywords for better ad relevance.
๐น 4. Optimize Ad Copy for CTR
- Higher CTR improves Quality Score and lowers CPC.
- Use power words, benefits, and strong CTAs.
๐น 5. Add Negative Keywords
- Regularly update negative keyword lists to avoid wasting budget on irrelevant traffic.
๐น 6. Use Phrase and Exact Match Keywords
- Avoid overusing broad match unless needed.
- Use phrase match or exact match for better control and lower CPC.
๐น 7. Optimize Landing Page Relevance
- Ensure the page reflects the ad keyword and intent.
- Fast loading, mobile-friendly, and clear CTA = better Quality Score.
๐น 8. Run A/B Tests on Ads
- Test different headlines, descriptions, and CTAs to improve CTR and lower CPC.
๐น 9. Use Ad Extensions
- Sitelinks, callouts, structured snippets, and call extensions increase ad size and CTR.
๐น 10. Optimize Device Bids
- Adjust bids for devices (desktop/mobile/tablet) based on conversion data.
๐น 11. Optimize Geo-targeting
- Show ads only in high-performing locations.
- Reduce spend in underperforming regions.
๐น 12. Use Bid Adjustments Wisely
- Adjust bids for time, day, audience segments, and locations based on performance.
๐น 13. Improve Ad Relevance
- Match the ad text closely with the keyword.
- Use dynamic keyword insertion if appropriate.
๐น 14. Leverage Audience Targeting
- Use in-market, affinity, and custom audiences to refine targeting and reduce waste.
๐น 15. Run Remarketing Campaigns
- Remarketing clicks are generally cheaper and convert better.
๐น 16. Schedule Ads Smartly
- Run ads during peak hours only.
- Analyze conversion trends to turn off ads during low-value periods.
๐น 17. Lower Bids Strategically
- Lower your max CPC bids gradually to find the sweet spot for lower CPC without losing impressions.
๐น 18. Use SKAGs (Single Keyword Ad Groups)
- Control message match and improve CTR with 1 keyword per ad group.
๐น 19. Optimize for Mobile Experience
- Ensure mobile landing pages are fast, clean, and actionable.
๐น 20. Remove Underperforming Keywords
- Pause or remove keywords with low CTR and high CPC.
๐น 21. Focus on High-Converting Keywords
- Spend more on keywords that convert well, even if CPC is slightly higher.
๐น 22. Avoid Keyword Cannibalization
- Donโt bid the same keyword across multiple campaigns or ad groups.
๐น 23. Monitor Search Term Report
- Discover new negative and positive keywords regularly.
๐น 24. Use Smart Bidding (with caution)
- Target CPA or Target ROAS can reduce CPC if you have enough conversion data.